Kaplan vs Riiid
Legacy test-prep brand covering 90+ exams. South Korean AI edtech whose Santa app gives adaptive, AI-tutor TOEIC/TOEFL prep (rebranded Socra AI). Below we put Kaplan and Riiid side by side — model, fees, subjects, pricing, founding year and the countries they serve — to help you choose the right online tutoring platform.
| Attribute | Kaplan kaptest.com | Riiid riiid.com |
|---|---|---|
| Type | Test Prep Tutoring | Test Prep Tutoring |
| Model | Managed / agency | Subscription |
| Founded | 1938 | 2014 |
| Headquarters | Fort Lauderdale, USA | Seoul, South Korea |
| Regions served | USA, global | Korea, Japan, Taiwan; partnerships into US, LatAm, Middle East |
| Subjects | 90+ standardized tests | TOEIC/TOEFL English test prep (AI-driven) |
| Pricing | Courses and private tutoring packages | Santa app ~$16.49/mo or ~$103.99/yr; premium passes $149.99-$239.99 |
| Scale | Part of Graham Holdings | ~$250M raised (incl. $175M SoftBank); Santa 5M+ downloads; rebranded Socra AI (2025) |
| Status | Active | Active |