Sawyer

hisawyer.com

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Kids’ classes marketplace plus provider booking tools.

Sawyer is a kids’-activities platform founded in 2015 and based in Brooklyn, New York. It combines two sides: registration and scheduling software that children’s-activity businesses (camps, classes, sports, enrichment) use to manage bookings and payments, and a consumer Marketplace where parents discover and book those activities nationwide.

For businesses, Sawyer handles scheduling, online registration, secure payments, and admin automation, supporting flexible enrollment types — free events, camps, drop-ins, semesters, parties — and flexible pricing such as trials, class packs, and memberships. The Marketplace puts a provider’s classes in front of a nationwide audience of parents, and joining the Marketplace costs nothing up front. Earlier funding included backing from the Chan Zuckerberg Initiative.

Sawyer offers tiered plans: a Launch tier at about 3% per transaction, a Grow tier around $189-219/month, a Scale tier around $379-399/month, and custom Enterprise pricing, with a 14-day free trial. Marketplace bookings carry a commission that scales by plan (around 30% on Launch down to 15% on Scale). It suits children’s-activity businesses wanting booking software plus a parent-facing discovery channel, and parents finding local kids’ classes.

Pros & cons

Pros

  • Combines registration/scheduling software with a parent-facing marketplace
  • Flexible enrollment and pricing types (camps, packs, memberships)
  • No upfront cost to join the Marketplace; tiered plans for business size

Cons

  • Marketplace commission can be high on the entry tier (~30%)
  • Higher monthly plans needed to lower marketplace fees

Key features

  • Online registration, scheduling, and secure payment processing
  • Marketplace for nationwide parent discovery and booking
  • Flexible pricing: trials, class packs, memberships, prorated discounts
  • Tiered plans (Launch/Grow/Scale/Enterprise) with admin automation

Key facts

Type
Kids' Live Online Classes
Model
Marketplace + booking SaaS
Founded
2015
Headquarters
Brooklyn, USA
Regions served
United States
Subjects
Coding, performing arts, music, STEM, cooking (ages 0–18)
Pricing
Provider-set class prices
Scale
Acquired by DaySmart Software (2023)