Sawyer
hisawyer.com
Kids’ classes marketplace plus provider booking tools.
Sawyer is a kids’-activities platform founded in 2015 and based in Brooklyn, New York. It combines two sides: registration and scheduling software that children’s-activity businesses (camps, classes, sports, enrichment) use to manage bookings and payments, and a consumer Marketplace where parents discover and book those activities nationwide.
For businesses, Sawyer handles scheduling, online registration, secure payments, and admin automation, supporting flexible enrollment types — free events, camps, drop-ins, semesters, parties — and flexible pricing such as trials, class packs, and memberships. The Marketplace puts a provider’s classes in front of a nationwide audience of parents, and joining the Marketplace costs nothing up front. Earlier funding included backing from the Chan Zuckerberg Initiative.
Sawyer offers tiered plans: a Launch tier at about 3% per transaction, a Grow tier around $189-219/month, a Scale tier around $379-399/month, and custom Enterprise pricing, with a 14-day free trial. Marketplace bookings carry a commission that scales by plan (around 30% on Launch down to 15% on Scale). It suits children’s-activity businesses wanting booking software plus a parent-facing discovery channel, and parents finding local kids’ classes.
Pros & cons
Pros
- Combines registration/scheduling software with a parent-facing marketplace
- Flexible enrollment and pricing types (camps, packs, memberships)
- No upfront cost to join the Marketplace; tiered plans for business size
Cons
- Marketplace commission can be high on the entry tier (~30%)
- Higher monthly plans needed to lower marketplace fees
Key features
- Online registration, scheduling, and secure payment processing
- Marketplace for nationwide parent discovery and booking
- Flexible pricing: trials, class packs, memberships, prorated discounts
- Tiered plans (Launch/Grow/Scale/Enterprise) with admin automation
Key facts
- Type
- Kids' Live Online Classes
- Model
- Marketplace + booking SaaS
- Founded
- 2015
- Headquarters
- Brooklyn, USA
- Regions served
- United States
- Subjects
- Coding, performing arts, music, STEM, cooking (ages 0–18)
- Pricing
- Provider-set class prices
- Scale
- Acquired by DaySmart Software (2023)