Magoosh vs Riiid
Affordable online test prep with video lessons and practice. South Korean AI edtech whose Santa app gives adaptive, AI-tutor TOEIC/TOEFL prep (rebranded Socra AI). Below we put Magoosh and Riiid side by side — model, fees, subjects, pricing, founding year and the countries they serve — to help you choose the right online tutoring platform.
| Attribute | Magoosh magoosh.com | Riiid riiid.com |
|---|---|---|
| Type | Test Prep Tutoring | Test Prep Tutoring |
| Model | Subscription | Subscription |
| Founded | 2009 | 2014 |
| Headquarters | Berkeley, USA | Seoul, South Korea |
| Regions served | Global (185+ countries) | Korea, Japan, Taiwan; partnerships into US, LatAm, Middle East |
| Subjects | GRE, GMAT, TOEFL, SAT, ACT, LSAT, MCAT, IELTS | TOEIC/TOEFL English test prep (AI-driven) |
| Pricing | Plans from ~$149 | Santa app ~$16.49/mo or ~$103.99/yr; premium passes $149.99-$239.99 |
| Scale | 1.5M+ users | ~$250M raised (incl. $175M SoftBank); Santa 5M+ downloads; rebranded Socra AI (2025) |
| Status | Active | Active |