Magoosh

Magoosh is an American online test-preparation company based in Berkeley, California, founded in 2009 by four UC Berkeley MBA students. It positions itself as an affordable, self-paced alternative to traditional in-person courses and has historically been a bootstrapped, independent business.

Magoosh delivers test prep on-demand and self-paced rather than in scheduled cohorts. Students subscribe for a fixed period and work through expert-crafted practice questions, video lessons, and detailed explanations, with progress tracking and score-prediction analytics. It covers the GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, and LSAT, delivered through the web plus iOS and Android apps, and now includes personalised AI tutoring.

Pricing is subscription-based: the GRE course starts at $149, while GMAT plans run $249 (6 months) to $349 (12 months), with a 7-day free trial. Magoosh reports more than 1.5 million students across 185 countries. It suits self-motivated, budget-conscious students who prefer studying on their own schedule rather than paying for live classes.