Why pricing feels so hard
Open marketplaces show you competitors charging anywhere from $10 to $200 an hour, which makes every number feel wrong. The spread is real but explainable: subject difficulty, credentials, student results and market positioning account for most of it. The goal isn't to find the "correct" price — it's to start in the right band and adjust with demand.
A useful rule: if you're booked solid within two weeks, you're underpriced. If you're getting profile views but no bookings after a month, test a lower introductory rate or sharpen your niche rather than racing to the bottom.
Don't forget the platform's cut
Your listed rate is not your take-home pay. Marketplace commissions range from 0% (Superprof's subscription model) through 15–21% (italki, depending on lesson type) up to 33% (Preply's starting tier) — so the same $40 listing pays very differently per platform. After picking a rate here, run it through our tutor earnings calculator to see what actually lands in your account, and price with the fee built in.
How the numbers are worked out
- Each subject group has a base range from typical online rates: conversation practice ~$10–25, elementary help ~$20–40, middle/high-school subjects ~$30–60, college level ~$40–80, test prep ~$45–100, professional/specialist skills ~$40–90.
- Experience adjusts the range: brand-new tutors price near the bottom (about −20%), 3–5 years or a teaching credential adds ~25%, and 5+ years with a strong specialism adds ~50%.
- Format matters: small-group rates are per student (about 60% of the 1-on-1 figure), and in-person in a high-cost metro adds ~15–20%.
- The output is deliberately a range, not one number — start in the middle, then let your booking rate tell you which way to move.